How to Use Storytelling to Write Better Content in 2025
#1 – Stop Saying “Nothing Exciting Happens to Me”
You don’t need wild, extraordinary stories to create engaging, story-driven content that connects with people (and boosts engagement and sales).
Even the most ordinary, everyday experiences can turn into great marketing content for your brand.
In fact, those simple stories often work best because most people live pretty normal lives too.
“It’s easier to relate to a funny mishap at the grocery store than a luxury trip to Dubai.”
The trick is learning how to turn those “boring” moments into content that grabs attention.
#2 – Understand Why Storytelling Works in Marketing
Learning to tell great stories is one of the most valuable skills you can develop as a marketer.
Storytelling is everywhere in marketing—it’s authentic, effective, and helps drive sales.
Why? Because people love stories.
Stories are easy to connect with, fun to read, and don’t feel like a chore to consume.
Whether it’s an awkward moment with a flight attendant, accidentally waving at a stranger, or your dentist’s reaction to your flossing habits—people enjoy hearing about relatable, everyday experiences.
It’s human nature to be curious about others’ lives, and smart marketers use that curiosity to build genuine connections with their audience.
#3 – Embrace the “Everything Can Be Content” Mindset
If you’ve seen my recent post on avoiding boring emails, you already know this.
Adopting an “everything can be content” mindset is what reignited my passion for marketing.
I was tired of writing the same old salesy, impersonal stuff. So, I started sharing things I actually wanted to write about—ordinary, everyday moments.
To my surprise, my audience loved it!
That’s when I realized: with the right approach, any story can become great content.