How to Create Better Instagram Stories in 2025

Engagement is the key to cracking Instagram’s algorithm, and Instagram Stories are a great way to boost it! But just like regular posts, it’s important to share meaningful content—not just post for the sake of it.

Here are some simple tips to help you create Instagram Stories that keep your followers interested and match your brand:

Instagram Stories

1. Start Conversations

Getting your followers to interact with your Stories is one of the easiest ways to boost engagement. Ask questions, invite their input, or get them to share their stories. Whether it’s about your business or something personal, people love to connect.

Here are some ideas to get started:

  • Use the “Ask Me Anything” sticker for an FAQ session.
  • Create a poll to get their opinions.
  • Ask for tips or solutions to a problem.
  • Get their go-to recommendations for any topic.

Bonus: You’ll learn more about your followers and what they’re interested in seeing from you.
Pro Tip: Ask them directly what kind of content they’d like from you—it’s a great conversation starter!

2. Educate Your Audience

Stories can be more than just fun—they can also teach something new. Think of them as extra content to share beyond your main posts. Share things like:

  • A useful life hack you use.
  • A quick tutorial (e.g., a recipe, makeup, or DIY).
  • Tips related to your business or personal interests.

Sharing your knowledge makes your Stories valuable and keeps followers coming back for more.

3. Show Behind the Scenes

People love seeing the real side of your business or life. Sharing your process or behind-the-scenes moments helps build trust and connection. It’s also a great way to inspire and empower others!

Here are some ideas:

  • Share your successes and your struggles.
  • Talk about challenges you’ve faced or overcome.
  • Show a “day in the life” of running your business.
  • Highlight tips for managing your business or side hustle.
  • Feature client testimonials or success stories.

Not everyone following you is a client yet, so use Stories to show them what they’re missing! Showcase the benefits of your products or services in a relatable way.
Pro Tip: Let a happy client take over your Instagram for a day to share their experience working with you.

4. Highlight Your Offers (Free & Paid)

Instagram Stories are perfect for promoting your brand without feeling overly salesy. Share your offers, discounts, or freebies in a way that feels genuine and helpful.

Pro Tip: Use visually appealing Instagram Story templates to make your promotions stand out and be more memorable.

By following these tips, your Instagram Stories will engage your audience, boost your brand, and keep your content fresh and exciting!

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