How We Plan Our Social Media Content Strategy at GettVisible

At GettVisible, our small social media team creates and publishes content every week for our 600,000+ followers across Instagram, TikTok, LinkedIn, Pinterest, X (Twitter), and YouTube — all without burning out.

How do we do it? It’s not easy, but we’ve got it down to a science. 

We figured out the right way to hack our social media content strategy for efficiency and maximum growth.

From organizing assets to repurposing posts, here are our top social content management hacks:

 

Hack #1: Outline Your Content Calendar

What messages do you want to share this month (or quarter)?

To plan your social media content calendar, think about:

  • Your overarching marketing strategy or social media goals.

  • Current company-wide business goals.

  • Sales and marketing campaigns you can support with social media posts.

  • The types of content that get the highest engagement from your target audience.

By taking a macro look at what’s coming up, you can plan your content more efficiently. 

Hack #2: Get SMART About Content Goals

Nearly every question you could have about social media—from “Where do I begin with content creation?” to “When is the best time to post?” depends on your goals. 

When it comes to goal setting, we recommend the SMART framework:

  1. Specific

  2. Measurable 

  3. Achievable 

  4. Relevant

  5. Timely

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